UFV University

The University hired us to advertise postgraduate masters degrees in 3 countries.

With 70 different degrees and masters UFV can train make you become almost an amazing any field. It’s human values, strong network and academic excellence make up a difference

Advertise many masters with one budget

Main marketing manager approached us and asked for strategy that could push all this wide offer, the project was a challenge, some careers are unknown and have low number of students, others have very good popularity and admission is limited.

The adaptative Google Ads campaign

We used a dynamic Google ads bidding strategies to balance the importance of each program and received reports from university about starting dates and admissions.

All this was fed into a algorithm that balanced bidding to optimize Google Ads rankings in a clever way that better suited our client.

Work: Google Ads, Usability


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